Content marketing is very important to viral marketing and to achieve best return on your investment, marketing for small and medium companies is rather difficult thing. As there is no real brand awareness to be maintain and people don’t know your company and without this caching content you may never be heard in the world wide web.
First stage of achieving great return on your marketing is to create strategy that have a clear massage and contain some great idea that will make people wanting to share your content. Do not sell your product!!!. I could not say it any more seriously, content marketing is not about selling your products it is about providing interesting things that will make people want to share it and show it to their friends, that is why Social media are so important for your content marketing strategy.
plus.Google.com plus – it is great tool to share content that is of good quality and you think that you have access to some communities that will be interested in it. Furthermore google plus is becoming strongly integrated with SERP and author rank that is impacting the way people click on the results, so that position is not entirely only determinant of traffic to your website.
www.so.cl – is also very good website to share your content, especially if it is containing some interesting images. It is network created by Microsoft and for this reason it will be some important tool in near future:) I just adore anything that Microsoft creates, sorry for that:) Because bing is emphasizing more on the trending searches and time relevance they may start to use socl for updating their results and their access to facebook database will make them more competitive in this area is Google Plus will not show enough active users.
www.StubleUpon.com – this is one thing that if you get your content and it will take liking of readers will skyshoot your content and its reach will be unstoppable:) it is very good to personalize the content and to get some very relevant things that may prove very interesting as well, google love their relevance.
Other are obvious, like twitter and Facebook. Social media with this very outlook. Above are very interesting for more content orientated outlook, however Facebook may be very good medium. That is why there always should be social plugins available on your blog to make it easy for readers to share.