I am reading this book on marketing and it is proving to be very interesting, it all is changing with internet coming to play. So many people are using internet to find information on the product that they are going to be using and are thinking about choosing right company. This is something very important for my business, because most of it is coming through my website. And thanks to recently posted question on Google discussions I can see that there is much to be improved and I know what it is. mostly it is my English and my design. I really appreciate those comments and I think that my friend that is proofreader will improve my content with some good results.
It is showing that traditional marketing is something that should be considered in some markets, however not all are equal and marketing people should be working to provide those free information for their customers that may be interested in expert opinion. By giving something you can actually receive something from universe, that is some Buddhist saying that I like to think that it works.
To succeed in carpet cleaning business marketing one should focus on providing quality content to people that may be interested in problems that you come across every day and you know how to deal with them. You are not taking away customers from yourself, this is not cannibalizing your own market. This is simply providing solution to the problem that your customers are searching to solve and this is best what you can do for them, simply provide this content and be active in your community as well.
Furthermore it looks like using social media to generate traffic you can additionally increase your organic traffic that will significantly increase your conversion rate in a long run.