This is very often question when it comes to starting any business and should be considered carefully before one sets for this exiting journey.
Experience, money, connections, training, degree
Please do not full in to those traps of holding yourself from doing what you wish to do.
Experience – this is one thing that stops many people and should not be one of the things that is going to stop you, what ever you wish to achieve there is always someone that have done something similar or have done something that you can model your actions on. That is why you should always strive to networking and talking to as many people as you can about your idea, this will give you advantage of verbalization and reflection on what you are planning to achieve.
Money – nothing further from reality, many businesses have started with very little money, and those are only a problem if you wish it to be a problem. use your credit cart, or some friend to borrow you money or what ever other means you think are available for you.
Connections – this is one of the things that would be beneficial to have before starting your business journey, however any professional will tell you that starting business is something that will present you with building great network of connections and meeting new people that you will be surprised how willingly they will provide help.
Degree, training – I don’t need to tell you that many successful people have started their business without degree or any other training, one friend of mine have guided me to read great book Rich dad, poor dad. This book have changed my view on many things, but primarily on education and how misleading this can be for many people that would like to achieve financial freedom.
What is it about business that one would like to consider it as a main source of income and occupation for much of awaken hour. Starting a company is a great way to learn and by doing so one can grown exponentially, more than many jobs offer now a days, however this is not an easy task and one should be aware that their working week can extend from usual 40h to over 60h if they are wishing to succeed. This will be only one thing that you should be ready to experience, there are going to be much tress and sleepless nights that will be endured over this time.
Why would anybody go in to this mess?
There are good few reasons, first of all many people would like to realize their own dreams instead of their bosses and managers. I personally decided to do carpet cleaning because my parents showed me that there are money in it and that going this direction may be great way for me to start somewhere, and I am looking to grow my business in to many more areas and soon in to different sectors and industries. I want to expand not only vertically but also horizontally and by this achieve great organization with fantastic culture that is focused on customer satisfaction and improving standards that are out there. Furthermore I love challenge, and what is better then growing your own organization that will prove to be successful and definitely improve professional development of mine.
This was great place for me to learn much about this entire notion of creating website sand positioning it online, furthermore I enjoy coding and would like to develop mys kills further in this area to be more skilled and one day even open something in those lines. There is always a matter of choice and one should be made with most of the information available, however sometimes this have to be made on hunch or even simple guess.
Content writing is very important for businesses everywhere and this should be greatly focused on if you wish to deliver additional value for your audience and potential customers. At the end Google wants one thing from businesses, provide additional value to readers. That is why I believe that it is important to have blog on your main website that will be great source for your visitors on your niche that you have great deal of expertise.
Additional important aspect of writing content is to have good social network presence, however you have to have some good good follower base or many people having you in their circles on Google +.
Ghost writer – this is one very good thing to have if you have enough budget to maintain this for some time, thanks to outsourcing from India this is actually not that expensive. I have been using those writers to do some blog writing for me without uploading content and it is working out quit well for the money I pay for their writing and they provide good quality content.
How often to write in to your blog – This is rather questionable area and many people have different opinions on this very issue. This is one thing that you should just keep consistent and if you decide to post once a week, just stick to it and then you’ll do great with your blog and grow audience and Google presence.
Content marketing is very important, to activate your campaign in effective way you have to create strategy that will have clean goals and will allow to see the results from your actions.
Whys to measure your results: remember that this will depend on the content you are aiming to market and strategy undertaken, for me this is measurable.
- measure visits, and their origins – this can be conducted by using Google analyst and other tools available on your blog control panel
- measure your response rate to visits.
- conversion ration – if this is what you are aiming at.
Those methods are relevant in my case and in most carpet cleaning businesses cases, however when it comes to content marketing one has to be aware that strategy should be tailored to your needs and objectives.
When it comes to SEO, there are methods that will get you more visitors and better position This is to write content that is valuable for your readers and that will be interesting and likable. However remember to write content that is original in nature and that is showing genuine interest in helping your readers not clearly trying to sell your service on them.
Image usage: Thanks to very interesting article about copyrighting I have realized that images used on the internet have to be carefully chosen and in most cases should not ever be re-posted.
For this very reason I started to use some other methods of en reaching my posts: learn to use Photoshop and Maya for creating images.
Yes I know, this have not much to do with carpets, however I’m going to work on less abstract creations and more usable for carpet cleaning. This will take some time and I will enjoy doing this as 3D graphics is one of my interests.